Logo of Assam Tourism’s ‘Awesome Assam’ initiative unveiled

In a bid to enhance the tourism industry of the state, Assam Tourism on Sunday  unveiled the campaign logo of ‘Awesome Assam’. The logo reflects one-horn rhino, Assam tea and the mighty Brahmaputra.

After unveiling the ‘Awesome Assam’ logo, the Assam finance, health, education and tourism minister Himanta Biswa Sarma said that tourism publicity should not be confined alone within the state but should be visible outside of the state.

He said that there is no sustain advertisement of Brand Assam which has numerous potential to become a tourist destination. As such the government is taking all steps to further promote ‘Awesome Assam’ in the coming days.

The minister further said that to promote the publicity of the tourism sector, the government has allocated Rs 15 crores only for its publicity.

Sarma also mentioned that some young foreigners are keen to visit the state in order to visit the places like the tea gardens which were a workplace of their fore fathers and other relatives.

He also said that 500 to 700 houses will be constructed in some areas of the district so that tourist can stay and relish the local dishes. Aggressive publicity will be given so that Film producers will be eager to shoot films in the region. As such a single window clearance for permission to shoot films will be initiated.

Referring to Kamakhya and Majuli, the tourism minister stated that there is a huge potentiality to attract national tourist in these places. He further stated that for development of infrastructure of Kamakhya, Rs 33 Crores has been sanctioned. Under ‘Swadesh Darshan’ Scheme, the Government of India has also allocated Rs 120 crore for five national parks of the state.

Similarly, ONGC, OIL, NHPC, HUDCO has also shown interest to offer money under CSR. He also said that the tourism sector will be developed through partnership with the people of Assam. He said that in order to develop the tourism sector, any ideas or plans could be sent to the concern department, the Minister said.

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